Overview
Ethical Bean wanted to give back to the community and host a contest that would raffle away "escapes" for essential workers in order to honor the contribution during the pandemic.
The Challenge
I recently joined the Black Employee Network (BEN) as an ally. One of the hurdles they keep encountering is that no one at the company knows/recognizes there is a Black Employee Network. Rob and senior management are all on board with the Network, but they’re basically having a recognition problem within the rest of the company.
One of the things I thought could be helpful was creating a logo and brand for the BEN, something that could be immediately recognizable to all employees. 
Besides recognition, I think that a brand and logo would help unify the network and give everyone something to rally around and give the network some gravitas.
My Role
Art Director + Designer: Juan Trapp, Thalia Garcia, & Asuza Yoneta
Concept One
I recently joined the Black Employee Network (BEN) as an ally. One of the hurdles they keep encountering is that no one at the company knows/recognizes there is a Black Employee Network. Rob and senior management are all on board with the Network.
Concept Two
I recently joined the Black Employee Network (BEN) as an ally. One of the hurdles they keep encountering is that no one at the company knows/recognizes there is a Black Employee Network. Rob and senior management are all on board with the Network.
Concept Three
I recently joined the Black Employee Network (BEN) as an ally. One of the hurdles they keep encountering is that no one at the company knows/recognizes there is a Black Employee Network. Rob and senior management are all on board with the Network.
My Role
Art Director + Designer: Juan Trapp, Thalia Garcia, & Asuza Yoneta
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