Sneakers are the highest sold product within Jimmy Jazz and therefore a lot of respect is given to the merchandise. When shoes are provided by retailers sometimes they are supplied with assets but many of the times they are not so it is up to the store's creative team to design the art direction and assets around the product from the graphics to photo style so that the product could stand out amongst competitors trying to sell the same product.
Nearly everyday a new pair of shoes are being released, and some days has multiple products releasing on the same day. It is up to the team to understand social value of each shoe to gauge the scale of the concept and production within tight timelines.
Art Director + Designer: Juan Trapp, Thalia Garcia, & Asuza Yoneta