Urban/Streetwear has been rising through the ranks, and in todays current fashion trends it has been on the forefront of coveted clothing. Though the style has this high level of desirability the clothing is still referred to as Streetwear and rarely as fashion or couture even though companies such as Gucci and Polo are creating these pieces as well. This terminology is used to label a specific "demographic" via these code words such as "urban". Urban can be anyone and anything, and to me the true definition and beauty of Urban is diversity and the anti-status quo attitude. The challenge here is create a magazine look and feel that highlighted diversity as well as giving the style the needed high end treatment.